Looks like a good business. Basically, anything the Boomers need to buy is worth looking at because it will trend up and up for decades.
Diapers for Baby Boomers Give Boost to the Paper Industry
By Jen Skerritt
March 9, 2017, 6:00 PM CST Updated on March 10, 2017, 5:58 AM CST
Digital era kills paper use; adult incontinence fuels growth
International Paper, Domtar expanding fluff-pulp capacity
Diaper-wearing baby boomers are coming to the rescue of the beleaguered paper industry.
Betting on boomers, P&G enters the adult diaper market
Sara Eisen | @saraeisen
Published 2:44 PM ET Fri, 8 Aug 2014
CNBC.com
P&G's bet on adult diapers
12:01 PM ET Fri, 8 Aug 2014 | 01:28
It's the fastest-growing household products business—growing faster than toothpaste, tissues, toilet paper and other multibillion-dollar household staples. Give up? It's adult diapers.
We’re peeing in our pants. Lucky for the diaper industry
BY ANA VECIANA-SUAREZ
aveciana-suarez@miamiherald.com
March 13, 2017 09:10 AM
Updated March 13, 2017 09:55 AM
Diaper sales are booming, but the customers aren’t young parents swaddling their babies.
Baby boomers are buying more absorbent hygiene products than ever, helping a beleaguered paper industry that has seen its fortunes plummet as information grows increasingly digital and paperless.
U.S. retail sales for incontinence products are projected to increase 9 percent in 2017 and 8 percent in 2018, according to Svetlana Uduslivaia, the head of industry research at Euromonitor International. In 2016 sales adult incontinence products racked up almost $2 billion.